Simply steps to make Your own Press Release Newsworthy.

A media release is a handy tool used to inform the media about something newsworthy. A comet dropping on your front lawn is newsworthy. The President popping into your host to business is newsworthy.

The truth that you believe your product or service is the best on the market is NOT newsworthy.

A newsworthy press release has to grab the interest of the reporter or editor and the intended audience trend press news. So if your organization creates gift baskets you want your press release to grab the interest of certain reporters and your target market (e.g. Christmas gift shoppers, parents, etc.).

Now that we're clear about what we mean by newsworthy let's examine steps to make a media release a magnet for your audiences.

Find your News Hook

First you've got determine the angle for your release. Because what you're selling isn't alone "newsworthy" doesn't mean you can't tie it into something that's newsworthy.

I'm planning to illustrate this aspect with this gift basket example. Gift baskets are often full of items which are comforting, tasty and/or visually attractive. Again, that alone is not newsworthy.

But when a media release was discussing how students and parents struggle with end-of-year gifts for school teachers the release just might get the interest of education and lifestyle reporters searching for interesting angles for the education or lifestyle beat.

The idea being made this is actually the importance of the current environment when looking for a news hook for your media release. Think of holidays, local festivals, political activity, trends in the economy and any number of environmental news factors that make use of to give your media release a news hook.

Share Objective Data

Along with describing an appealing aspect of one's product or service and why it's crucial that you your target market, try to incorporate some objective statistics. Reporters love facts, as do readers.

For example, if our hypothetical gift basket business owner was to share some statistics concerning the popularity of gift baskets and recent trends in the kinds of gift baskets preferred by consumers, the release becomes more than simply a promotion and instead a way to obtain useful information for any number of people.

Facts that support what you assert in your press release helps to create interest and credibility in the data you share. An appealing and credible release is more prone to attract reporters who'll write articles that may attract YOUR target market.

The goal of one's press release is to simply help grow your organization so you should make the creation and distribution of this promotional tactic a vital part of one's marketing plan.